Telephone Tracking enables you to monitor calls out of your website and know precisely what advertising activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no longer will you need to figure how your caller has discovered you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords have an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. call tracking service Without visibility of call conversions, it is not really possible to work out if your investment from the keywords in your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, as it allows you to see your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business.